What exactly is a business video and what is its real usefulness?

A business video, or corporate video, is an audiovisual tool that companies and organizations use to publicize their essence, principles, products, or services effectively. Its main goal is to enhance the brand image, communicate key ideas, and connect with the public in a direct and attractive way. It is used both in advertising strategies and in internal and external communication.

How is a corporate video made?

The creation of a corporate video follows a well-defined path that ensures its level and performance. The essential steps are:

Planning and script: The objective of the video, the message to be transmitted, and the narrative plot are established.

Pre-production: Resources are put in order, places, actors or employees who will participate are chosen, and shots are scheduled.

Recording: The content is recorded on video.

Post-production: The images are retouched, graphic elements and visual effects are incorporated, and the voice-over is added with professional speakers to guarantee a clear and attractive message.

Distribution: It is disseminated in various media depending on who it is aimed at.

Who makes corporate videos?

Corporate videos are made by companies specializing in audiovisual production, advertising agencies, internal communication departments, or independent professionals with experience in recording and editing. A common team includes:

Screenwriters: Develop the idea and the message.

Directors and producers: Manage the production.

Cameramen and editors: Take care of the image and editing.

Professional speakers: Provide a clear and convincing voice.

Elements used in a corporate video

A corporate video that works well must have the following components:

Well-made script: Clear and convincing message.

Quality images and shots: Use of professional equipment.

Music and sound effects: Intensify the emotion of the message.

Graphics and animations: Clarify ideas visually.

Professional voice-over: Provides seriousness and dynamism.

Effect of corporate videos

Corporate videos have a great influence on how a brand is seen. They help build trust, improve the image, and attract potential customers. In addition, they make it easier to understand the products or services, which can lead to more sales and greater market recognition.

Who are the target customers?

Corporate videos are designed for different audiences depending on what is being sought:

Potential customers: To attract new consumers.

Current customers: To build loyalty with useful content.

Employees: For training and company culture.

Investors: To present projects or results.

Ways to show videos

Corporate videos can be released on various platforms, such as:

Web pages and blogs: To improve SEO and attract visits.

Social networks: Facebook, Instagram, LinkedIn, and YouTube.

Events and presentations: Fairs, congresses, or company meetings.

Email marketing: For tailor-made campaigns.

Screens in stores: To attract public attention.

In short, a carefully crafted business video is a formidable communication tool, capable of enhancing the public perception and influence of a company.