The Amateur Invasion: When Your Neighbor with a Microphone Destroys Your Profession
Attention, professional voice actors of the world! If you thought your biggest enemies were sudden hoarseness or a script full of tongue-twisters, I have news for you: the real villain is your neighbor with a USB microphone and an audacity that borders on insolence. Yes, we’re talking about freelancing intrusion, that plague that turns our […]
Dubbing: from its artisanal beginnings to the modern industry
Film dubbing was born almost at the same time as sound cinema. At the end of the 1920s, with the arrival of synchronised sound, Hollywood began exporting its productions all over the world. The problem was obvious: the dialogues were in English, and much of the international audience did not speak it. That was when […]
From TikTok to LinkedIn: The Madness of Advertising Where It Matters (And How It Matters)
Alright, let’s be honest. Who hasn’t unlocked their phone only to be greeted by an ad promising the elixir of eternal youth when all you wanted was to watch your favourite influencer’s latest dance? In this digital age, social media is our daily bread, our morning gossip, and, of course, the playground for brands trying […]
Ethical Advertising: The Unicorn of the Digital Age?
In a world where your toaster knows you better than your grandma and your fridge suggests what to buy, the idea of “ethical” advertising sounds almost as fantastical as a tax-paying dragon. We live in a hyperconnected era where every click, every “like,” every trip to the supermarket becomes data that companies devour with insatiable […]
The magic of radio advertising: Voice, creativity and effectiveness
Wow, in this digital age, with all those social networks, podcasts, and streaming platforms right in our pockets, many would think radio is already a thing of the past. But my goodness, they couldn’t be more wrong! Radio remains an incredibly powerful, intimate, and effective medium—especially when it comes to advertising. More and more brands […]
Functions of a corporate video
What exactly is a business video and what is its real usefulness? A business video, or corporate video, is an audiovisual tool that companies and organizations use to publicize their essence, principles, products, or services effectively. Its main goal is to enhance the brand image, communicate key ideas, and connect with the public in a […]
A video with professional voice-over, 100% surprising.
A professional voiceover can significantly enrich a video by improving the quality of communication, capturing the viewer’s attention, and conveying the message clearly and effectively. Below, I explain some of the ways a professional voiceover can enhance a video: 1. Clarity in the Message A professional voiceover has the ability to convey the message clearly […]
Human voices VS Artificial voices
Human voices and artificial voices have several important differences, both in terms of sound production and audience perception. Here are some key differences: 1. Nature of Production Human voices: They are generated by the vibration of the vocal cords and the resonance of the oral, nasal, and thoracic cavities. The quality and tone depend on […]
