The magic of radio advertising: Voice, creativity and effectiveness

Wow, in this digital age, with all those social networks, podcasts, and streaming platforms right in our pockets, many would think radio is already a thing of the past. But my goodness, they couldn’t be more wrong! Radio remains an incredibly powerful, intimate, and effective medium—especially when it comes to advertising. More and more brands […]

Functions of a corporate video

What exactly is a business video and what is its real usefulness? A business video, or corporate video, is an audiovisual tool that companies and organizations use to publicize their essence, principles, products, or services effectively. Its main goal is to enhance the brand image, communicate key ideas, and connect with the public in a […]

A video with professional voice-over, 100% surprising.

A professional voiceover can significantly enrich a video by improving the quality of communication, capturing the viewer’s attention, and conveying the message clearly and effectively. Below, I explain some of the ways a professional voiceover can enhance a video: 1. Clarity in the Message A professional voiceover has the ability to convey the message clearly […]

Human voices VS Artificial voices

Human voices and artificial voices have several important differences, both in terms of sound production and audience perception. Here are some key differences: 1. Nature of Production Human voices: They are generated by the vibration of the vocal cords and the resonance of the oral, nasal, and thoracic cavities. The quality and tone depend on […]