A corporate video is like your company’s LinkedIn profile, but with music and movement. It’s there to show the world who you are, what you do, and why they should love you—or at least buy something from you. Imagine you want to:

• Sell your product: Instead of sending a dull brochure, you create a video where your product looks spectacular. It’s the real-life equivalent of your product using an Instagram filter.
• Tell your story: You reveal how your company began, back when the “marketing department” was your gran and next-door neighbour. It lets people see you’re more than a logo—you have a past, a mission and, with any luck, a future.
• Recruit staff: You show off how great your office is, complete with that coffee machine that never clogs, so people say, “I want to work there!”

The Professional Voice vs. Your Cousin Who Thinks He’s a Radio Announcer

Now let’s talk audio. Because let’s be honest, even the best video in the world is ruined by a voice that sounds like it was recorded in the loo.

The Professional Voice: Your Video’s Superhero

Hiring a professional voice-over artist is the best decision you can make. Why?

• They know their craft: A voice-over artist doesn’t just read; they interpret. They know when to inject emotion, when to sound serious, and when to lighten the tone. They’re an actor who only uses their voice. If your script says, “Our products are innovative and revolutionary,” a pro will deliver it so convincingly you’ll believe it. If your cousin says it, it’ll sound more like “you owe me twenty quid.”
• Studio-quality sound: Voice-over artists work in studios with microphones that cost more than your car. No background noise, no echo, no fridge hum. The audio is clean, crisp and perfect, making your business look serious and trustworthy.
• You save time (and headaches): A professional records in minutes what would take an amateur hours—complete with endless takes and frustration. You won’t have to ask your cousin, the “amateur announcer,” to repeat the line fifty times because he forgets to breathe.

The Non-Professional Voice: Your Video’s Kryptonite

Using a non-professional voice to save money is a risk that can end up very expensive.

• Flat delivery: The lack of training shows. Pauses are rare, intonation is flat, the voice sounds monotonous. Even the best message loses impact. No one will want an “innovative” product if it’s announced by a voice that sounds like it’s reading a shopping list.
• Poor-quality sound: If your cousin records on his phone, you’ll hear every background noise—dogs barking, neighbours drilling, your cat meowing. It all makes your video look amateur and your company appear low-budget.
• Lack of credibility: A video with low-quality voice-over is like a CV riddled with spelling mistakes. It makes a terrible first impression and people will wonder if your company is really as good as you claim.

Bottom line: hiring a professional voice-over artist for your corporate video isn’t a luxury, it’s an investment. It’s the difference between a video your audience takes seriously and one that, if you’re lucky, they won’t delete after five seconds. Head to our VOICES section and pick any voice from our catalogue—you’ll come across as a true professional.

Trust QVoice.es because we don’t want to be your supplier; we want to be your partner on the road to your company’s success.